The simple answer – BOTH

More and more people are taking to Facebook to advertise their business but have you ever considered you’re missing a trick.

A major trick that is.


Google is the largest of the search engines and has over 90% search share compared to the next largest bing at just 3.8%

General Google Search Statistics

  1. 3.5 billion Google searches are made every day. (Internet Live Stats)

  2. The volume of Google searches grows by roughly 10% every year. (Internet Live Stats)

  3. Every year, somewhere between 16% and 20% of Google searches are new—they’ve never been searched before. (Internet Live Stats)

  4. 90% of searches made on desktops are done via Google. (Statista)

  5. 35% of product searches start on Google. (eMarketer)

  6. 34% of “near me” searches done via desktop and tablets result in store visits. (HubSpot)

  7. The average Google search session lasts just under a minute. (Moz)

  8. Dating & Personal Services advertisers drive the highest CTRs on paid Google results. Just over 6% of their impressions turn into clicks! (WordStream)

  9. Organic Google results with 3-4 words in the title drive higher CTRs than organic results with 1-2 words in the title. (Smart Insights)

  10. Google has indexed hundreds of billions of web pages. All told, the index is about 100,000,000 GB large. (Google)

  11. Here’s a breakdown of Google search queries by length (Rand Fishkin):

  • 1 word: 21.71%

  • 2 words: 23.98%

  • 3 words: 19.60%

  • 4 words: 13.89%

  • 5 words: 8.70%

  • 6+ words: 12.12%

  1. Search queries of the “__ to avoid” format have increased by 150%. (Google)

  2. Search queries of the “is __ worth it?” format have increased by 80%. (Google)

  3. Roughly 8% of Google search queries are questions. (Moz)

  4. “What is Bitcoin?” and “What is racketeering?” were the two most popular “What is …” searches of 2018. (Observer)

  5. “How to vote” and “How to register to vote” were the two most “How to …” searches of 2018. (Observer)

THE FIGURES ARE ASTONISHING – what this means for your business

If you’re not on google you might as well not exist.