SEARCH ENGINE OPTIMISATION – what is it ?

We all need customers but why do some sites get more exposure than others, well all websites are built from code with different goals in mind – say for arguments sake your website is for a charity then the likelihood is that your customers will already know of your organisation so it’s not as important to compete against other organisations but if you’re a local tradesman, say a plumber, then it’s critical that you show up high on the page when people search for your trade – this is where we come in.

The specific term for this practice is S.E.O (search engine optimisation). 

Without paying close attention to this practice a lot of websites fall by the way side and rank poorly on Google – sure you’ll show up on Google but without showing on page 1 or 2 then your site is pretty useless because statistics show people rarely search beyond page 2 for the service they’re looking for – think about it for a moment – do you go beyond page 2, well maybe – maybe page 3 at the most, so you can see this is critical for getting you the customers you need without it it’s pointless to be honest..

But you have a friend who can build you a site for nothing which will be fine – right ? – wrong.

There’s no point having a website that’s built by your friend who can use a website builder if they don’t understand SEO practice because it’s ok looking pretty but if your on page 9 you aren’t going to get any customers from your site and thats a fact.